Are the rumors about the celebrities in media are true ?

Definitely answer is "NO" generally.

So let us try to know why these rumors are spread and by whom?

As in current date mostly all wants public attention and gossip about them no matter how it is to be done. Mostly celebrities create themselves such controversies so that they will be in media. Have you ever noticed that before the release of the film of particular celebrities, celebrities come in media due to their acts or any other matter? They mostly knowing do these because they want public attention so that their film will be promoted. And general public gives more importance to that and make the topic of debate among friends and in social networking sites and ultimately film will be promoted.

Another reason for the rumor is that some particular TV Channel, News agencies does this just to get more TRP (Television Rating Point) and sales respectively through the matter of rumor may be false and totally baseless. And we normal public give more attention to them thereby benefiting them in many ways.

These rumors waste our time and money if we give more importance to them.

Conclusion: Don't believe rumors spread blindly. Rumors may be not true. It may be just to get our attention thereby making them famous and increase their business and benefits.