Google Adsense
Introduction
- Google AdSense provides a free, flexible way to earn money from your websites, mobile sites, and site search results with relevant and engaging ads
- perhaps the most popular way to make money online
- owned by Google
- the major source of income for Google
- free for publishers
- Advertisers use the Adwords program to advertise their products or services on AdSense websites
- AdSense only pay when someone clicks on their ads
- Publishers receive 68% of the revenue and Google 32%
- It is very easy to use
- most reliable advertising platform on the Internet
- can generate the most revenue for publishers
- Integrating AdSense on your blog/website is easy
- If your application is approved, you decide where the ads appear on your blog and how many ads (maximum is three)
- AdSense always shows ads that are relevant to your users (eg. if your post is about technology, then ads related to technology will be displayed)
- You can customize the appearance and location of your ads to fit the style of your blog (customization of ads color, size, text/image ads selection)
- AdSense publishers may only place up to three link units on a page, in addition to the three standard ad units, and two search boxes. This restriction is not applicable for premium publishers who work directly with account managers at Google
- Don't ever depend on AdSense as your main income source
- What you need?
- a content-rich website
- Content can be of any kind (including text, images, videos), but your content shouldn’t violate the AdSense content policies
- It is better to prefer text content compared to image or videos because AdSense crawler can understand better what the website is about
- you also need to provide for high-quality content which is useful for your website/blog visitors
- As I have already mentioned, you need a lot of traffic
- You need to target the right keywords
- If you target the right keywords in your content then you can make more money with AdSense or with any other advertising platform
- What are the right keywords? Keywords which are:
- (1) used by advertisers to promote their products to the competition is greater and
- (2) action keywords:- keywords are more effective since the users are more likely to ‘take action’ i.e. convert after they click
- fully comply with AdSense policies in order to keep your AdSense account healthy, if you don’t comply with Adsense policy you will definitely lose your account
- Never try to trick with Google Adsense to earn more money, it is sure that soon or later you will get caught and your AdSense account will be disabled
No comments:
Post a Comment